Technical Digital Marketing Manager

Responsibilities

Utilize fundamental knowledge of Information Technology or Managed Security Services to construct and deliver relevant digital marketing strategies   
Develop and optimize clear, concise, high-quality content for website and social media that is both relevant and search engine optimized (SEO) to evangelize impactful messages 
Monitor and regularly report on campaigns for effectiveness, adjusting campaigns as required 
Develop website traffic plan with measurable goals and benchmarks

Create high-impact visual content using Canva, Inkscape, and the Adobe Creative Suite (Photoshop, InDesign, Illustrator, etc.) to drive user engagement and higher SEO rankings 
Leverage social media platform algorithms to effectively reach target audience   
Manage all aspects of the marketing program including supervision of art and copywriting professionals and partnering with media specialists  
Design digital marketing connections to build a more personalized experience to enhance customer communication and loyalty

Bachelor’s degree or advanced Digital Marketing training and qualifications
Minimum five years recent B2B digital marketing experience, preferably within a technology company or similar environment 
Minimum three years creating and managing email marketing campaigns, lead generation, and search engine optimization (SEO) 
Minimum three years working with various content formats such as blogs, videos, audio podcasts, etc.  
Expert knowledge of HTML and CSS required  
Authorized to work in the United States without the need for visa sponsorship now or in the future

Strategic thinker with ability to implement and measure effectiveness of strategy 
Strong analytical skills with ability to convert data into useful strategies to drive business objectives 
Knowledge of most effective uses of social media, CRM systems, SEO  
Professional communicator in person, virtually or via email with ability to quickly build rapport   
Ensures only ethical marketing practices are used